Job Announcement

Shopper Marketing Manager - Sports Programs

03/27/2015

Shopper Marketing Manager - Sports Programs
Chicago, IL
Marketing / Communications
This role leads the work to drive PepsiCo growth by improving the shopper experience, engaging and converting the shopper by:
• Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
• Developing retailer customer overlays and integrating equity and customer strategy to deliver best in class shopper programming





Accountabilities:
• Leads commercialization of exclusive packaging associated with customer-specific activation
• Leads agency development of key program creative and conduct quarterly communication reviews with director and senior director to align on strategy
• Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers
• Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation
• Develops and executes power of one ("Better Together") marketing programs, including the launch of a year-long equity campaign to drive excitement around PepsiCo innovation in-store or bringing to life custom opportunities designed to build PepsiCo portfolio within a specific Enterprise retail partner
• Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
• Develops strategies and tactics that help deliver successful launches of innovation grounded in brand, consumer, shopper and retailer insights
• Establishes clear accountability for funding of each event
• Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
• Assists with key strategy decks including the annual business planning process
• Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
Education/Certifications:
• Minimum Qualification: Undergraduate Degree
• Preferred: MBA with a concentration in Marketing
Work Experience:
• A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)
• Preferred: Prior Marketing experience within consumer packaged goods
Skills/Capabilities:
• Strong analytical skills
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Advanced PowerPoint and Excel skills
• Ability to effectively collaborate, communicate and influence in a matrix environment.
• Creative thinking and problem solving skills
• Demonstrated ability to develop and cultivate relationships
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin,
protected veteran status, or disability status.
PepsiCo is an equal opportunity employer Minorities/Females/People with Disabilities/Protected Veterans/Sexual Orientation/Gender Identity.
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law (http://pep.jobs/eeo-poster) & EEO is the Law Supplement (http://pep.jobs/eeo-poster-supplement) documents by copying and pasting the appropriate URL in the address bar of your web browser.
Job Ref: 65773BR
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